Dear readers and writers,
I'm blown away by these numbers. In 2010, there were 133,036 new ISBNs registered for self-published books, according to Bowker. In 2011, there were 211,269. It seems inescapable to conclude that the main stream publishers have been acting as a dam holding back the words of thousands of would-be authors. The niche market book needs of the US are now probably solved. If we publish 300,000 next year, can they be sold to anyone?
Maybe. After all, if you read about magazine markets, there are evergreen types of articles they discuss, ones that more or less can be updated annually and still interest people.
Here are a few more details about what kinds of books are self-published today. Last year, fiction was 45% and nonfiction 38%. The average price of self-published fiction is $6.94, but the average for nonfiction titles was $19.32. E-books were 41% of self-published books but only 11% of sales income because the average e-book sold for only $3.18.